A Story Rooted in the Land.
Inspired by People.
Crafted with Purpose.

Our Story

Must oils by Ines was born from a deep love for Morocco’s untouched landscapes and the ancestral know-
how of the women and men who cultivate them.

More than a skincare brand, Must Oils by Ines is a tribute to the rural communities of southern Morocco –
their traditions, their resilience, and their exceptional natural heritage.

Our mission is simple: create exceptional, organic skincare-products while supporting the people and the
land that make them possible.

Where It All Begins: The Moroccan South

In the sun-kissed regions south of Marrakech, prickly pear cactus flourish on lands preserved by generations. This terroir is home to some of the purest and most potent prickly pear seeds in the world – the hearth of every Must Oils by Ines creation.

Here, harvesting is not just a seasonal activity; it is a cultural ritual. Women gather the fruits by hand, singing as they work, honoring the traditions passed down through their families.

We choose to work exclusively in these remote regions to ensure the land remains untouched, respected, and valued – just as it has been for centuries.

Empowering Rural Communities

Behind evry drop of our oil is a human story.

We collaborate closely with local cooperatives to :

  • Support small producers and offer fair, sustainable income
  • Preserve tradional harvesting and hand-picking methods
  • Help communities break isolation and thrive
  • Encourage education, healthcare access, and dignified living conditions

Each bottle purchased contributes directly to the empowerment of rural families and the preservation of their ancestral knowledge.

Crafted with Excellence:
From Seed to Bottle

Producing prickly seed oil is an art of patience and precision.

  • 1 ton of fruit must be harvested to obtain 30 to 50 kg of seeds
  • Seeds are meticulously dried, sorted, and cold-pressed
  • It takes 8 hours of extraction to create 1 liter of pure oil

This slow, delicate process is what gives our oil its unique golden color and its remarkable concentration of vitamin E, antioxidants, and sterols.

Certified organic since 2014, Must Oils by Ines now exports its execptional oil to Europe and the UAE and the Gulf region – while staying deeply rooted in its Moroccan origins.

A Brand With a Heart

Must Oils by Ines is more than skincare.

It is a movement – one that respects the earth, empowers people, and
celebrates authentic beauty.

Every bottle spreads more than radiance.
It spreads opportunity, dignity and hope. Choose Must Oils by Ines, and help us 
create a brighter, more equitable future – one drop at a time.